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John Frieda Frizz Ease Review: Will It Work On Your Frizzy Hair?

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Before John Frieda introduced his Frizz Ease line of products – with the serum series being the most widely-known among them – there were no products specifically targeting frizz. Coming out at the tail-end of the 1980’s, this line of products first saw the light of day when Big Hair and ’80’s glam were still around. And with Big Hair comes great responsibility – and frizz. Actually, because with almost any hair comes the possibility of frizzing out, here is our John Frieda Frizz Ease review.

John Frieda’s products are known for their efficacy, but obviously they won’t fit 100% of the people out there. No such product exists, to the best of my knowledge and experience. There are different hair types, conditions, and circumstances having to do with hair. So it’s only natural that not everyone with curls or a tendency to frizz will find John Frieda to be the best solution.

That being said, there is a lot of merit to this line, and we’ll get into it now. But before that, the question  must be asked: is frizz something which requires easing to begin with? Is this a situation which needs maintaining and sorting out? Depends who you ask, really.

What Causes Frizzy Hair?

Woman receiving hair treatments.

Frizz can be caused by many things such as the use of hot appliances.

What exactly causes frizzy hair? Frizz is usually created by hair damage or overall lack of moisture. This can be caused by weather, hair products, hot appliances, pollution, swimming, and more. Frizz is a naturally occurring phenomenon affecting many people. It makes an appearance in hair of all types.

Frizzy hair happens when the outer layer of the hair is raised up. Those hairs sort of detach from the main head of hair and separate from the pack. Frizz makes hair look untamed and unruly, though some are very much interested in that look. Needless to say, the John Frieda Frizz Ease products are probably not for them.

It’s worth noting that there are also different kinds of frizz, and they change in accordance with the conditions or circumstances involved. Sometimes frizz appears as hair which is harsh and dry and usually quite brittle. Frizzy hair could also be weak, over-elastic, and too soft. Or it could be something in between. The bottom line is that frizz often gives the appearance of hair which is lacking in strength and vitality, though it’s never black or white.

Misuse or overuse of hair care products and appliances – this is the number one cause of frizz, particularly irons of all sorts. Humidity is another contributor. There are no quick long-term solutions to this issue. Different products will provide some relief and manageability, but ultimately the real solution is you. You must figure out what is causing your frizz so that it doesn’t come back.

We all want our hair to look good. But frizz will occur eventually, even if you use the finest products. Sometimes it’s totally out of your control. So John Frieda’s Frizz Ease line was created to provide solutions for those who are seeking an end to frizz.

John Frieda Company Explained

Can you successfully separate the man from the company? Would you want to? John Frieda is probably Britain’s most celebrated living hairdresser and hair-entrepreneur. From the 1970’s until the early 2000’s, Frieda was the man. He had a successful chain of hair salons, a wonderful line of hair care products, and a list of famous A-List clientele. 

In 2002 the John Frieda Company company was sold to the Kao Corporation of Japan, although Frieda himself retained hair salons in New York, London, and Ibiza. Before the company was sold, John Frieda launched the Sheer Blonde line. After the company was sold, the new owners launched Brilliant Brunette and Radiant Red in 2004 and 2005, respectively. 

Their products are niche-oriented. Much like Frizz Ease was the first line to target frizz, Sheer Blonde was the first line of hair care products solely targeting blondes. When Kao bought the company in the early 2000’s, it was worth $160 million.

John Frieda Frizz Ease Ingredients Breakdown

Since there are over 20 products in this series, I won’t be breaking down the ingredients in each and every one of them. Instead, I’ll give a kind of overview. There’s no escaping this basic truth: John Frieda products have a lot of chemicals which are considered potentially harmful in the eyes of many, if not in the eyes of the FDA. They’re also not cruelty-free, which may take them down a notch for some people.

But this is not news, really. Many companies use these very same ingredients. And many of them also test on animals, finance testing on animals, or deal with markets like China which mandate animal testing for cosmetics.

These companies use such ingredients because these chemicals are effective. And let’s not forget: that’s what the market wants, products which work and which do so quickly. The number of people who opt for natural products is rather slim. In that sense, John Frieda’s products are no different than many others which are out there.

Sulfates galore, fragrances, gelatins, detergents, thickeners, ingredients that form film and foam, preservatives and parabens, different conditioners for the skin and hair. Some of the Frizz Ease products also include jojoba, algae, keratin, and other highly beneficial elements. But these healthier and more natural ingredients are often pretty low on the list which appears on the label.

I suppose it comes down to what you consider a priority. If simply having hair which looks awesome is your goal, there is no reason not to try this series. If your goal is to get the hair you want without harming yourself or your fellow Earthlings, perhaps this line of products is not for you.

Is John Frieda Frizz Ease Safe For Hair?

Girl closing her eyes and smiling.

Be aware of what you put on your body.

Is the John Frieda Frizz Ease line safe for hair? This is kind of a complicated question. Different areas of the world have varying definitions of what constitutes “safe”. For instance, the US, Asia, and Europe have vastly different rules and regulations regarding the presence of certain chemicals in hair care, skin care, medication, etc.

Is it safe? The easy answer is yes. It’s safe in the sense that it won’t directly harm you if you use it right. However, using chemicals which are questionable (in the opinion of certain health organizations) can certainly be reason enough for concern, since it involves the concept of indirect harm or accumulated harm.

Some of those ingredients you put on your scalp will invariably end up in your bloodstream. Sulfates, parabens, and various metals are not things which you want hanging out in your body. And the problem is that hair care products are often used continually, as they become part of a hair care routine. Is it safe for hair? Yes, as safe as any other cosmetics product meant for hair. But is it safe for the rest of you? That’s still being debated.

There is no doubt in my mind that certain people are being paid off and that shady deals are being made as we speak. Big Business does not care about the little guy or the little gal. They care first and foremost about making money. And this is certainly true to many of these multinational corporations. Don’t get me wrong, they do a lot of good too. But from my small-time experiences with such companies, their main concerns are the bottom lines and dollar signs.

John Frieda Frizz Ease Review; Before And After Results

Woman gazing into the distance.

You’re likely to have success with some of the frizz ease products, but each person will have a different experience.

Whether you are going for straight and smooth or curly and tight, or maybe you want your waves to be calmer and look more pristine – Frizz Ease will provide a good solution. It obviously depends on the product you use (as mentioned, there are over 20). While these products do all come together under the banner of John Frieda Frizz Ease, they are not all for use by a single individual. Different variants exist for people with various hair types.

I don’t know the precise numbers, but the Frizz Ease serum is probably Frieda’s best-selling product ever. Reports have stated that customers purchase a bottle of Frizz Ease serum every 30 seconds or so. How amazing is that?

The products I wanted to try out are the serum (the ordinary one), the flawless straight shampoo, its accompanying conditioner, and the touch-up creme.

Now, just to be clear, my “before” situation wasn’t exactly a terrible disaster. It’s not that I was in such terrible shape, and honestly I have long ago come to terms with my frizzy days, so I do my best to embrace them. But I tried to approach this as if I needed to look good. And I mean seriously good.

I didn’t use the conditioner the entire time, since I am mindful of over-conditioning. I’ve been there, and believe me when I say that over-conditioning is not a good place for me. 

After using those products, I can say that the two I really saw make a tremendous effect are the serum and the creme. The shampoo and conditioner were run-of-the-mill, as far as I am concerned. Your mileage may very well vary. But I really saw a significant difference after using the serum and creme. It’s fun – no other word will suffice – truly fun and enlivening, to walk out of the house feeling so confident and brimming with good energies from the state of my hair. 

There are other sets of shampoos and conditioners in the John Frieda Frizz Ease line, and maybe those will have a better and more noticeable effect. Time will tell. But for those of you who need some help with your frizz, I recommend the serum. Just make sure to choose the right serum for you, since there are four different ones to pick from.

DIY Hair Mask For Frizzy Hair Recipe And Guide

Woman making peace signs with fingers.

Making your own natural hair mask can be an easy way to treat frizz.

As I said earlier, many times your frizz is the result of lack of moisture, with the other big reason being straight up hair damage. This guide is going to be a quick and easy one, since the basis for all masks and methods is nourishment and moisture. You want to provide your hair with what it needs, and then it won’t frizz up.

You may already know that I am a sucker for DIY hair care, from essential oils and veggie masks to baking soda deep cleanses and apple cider vinegar conditioners (with lavender for good measure!). Since the basis for any useful mask is tailoring it to what works best for you and your hair, this may require some work on your part. But generally, there are some ingredients which are considered to be universally awesome, and these come highly recommended for experimentation.

Treating your frizz naturally can be done with minimal effort, using items like banana and avocado, eggs and oils, yogurt, honey, lemon, and other things you will most likely have in your kitchen drawers, pantry, or fridge.

Here is one easy recipe and guide for a DIY hair mask for frizzy hair – a warm argan oil massage. Since it is dryness and damage which mostly cause frizz, this can be a really beneficial way to get your hair back on track.

What You’ll Need

  • Argan oil
  • Carrier oil of some kind (almond, coconut, olive, etc.)
  • Hot water
  • A large bowl or pot with hot water
  • Smaller bowl for heating up oils
  • Bathing towel


Pour the hot water into the larger bowl.

In the smaller bowl, add a couple of spoonfuls of the oil(s).

Place the smaller bowl in the pot or larger bowl. It should NOT be boiling, but it should be hot enough to affect the oil and warm it up good.

Applying the Mask

Massage the warm oil into your hair and scalp for a good 10 or 15 minutes. Pour some hot water on the towel (or dip the towel in hot water) – again, not boiling – and wrap your head with the towel. This warm and nourishing environment will be able to make a huge difference, and this is a mask you can do once a week with no major problems or expenses.

This is a mask, though I feel it might be more of a long-term mask. It’s not that you won’t be able to see any differences after a single use. You might be able to see differences, depending on your hair, but there is more to it than that. This mask is about taking care of frizz in the long term, by introducing moisture and nourishment on a regular basis.


Two women sitting and laughing.

The products will vary for each person, but everyone can see results with the frizz ease line.

I wouldn’t presume to whittle this product line down to a mere blog post. There is much more to the Frizz Ease line than I have expressed here. Like I said, there will be those who will not find benefit in these products. And even if there is a lot of benefit and good results, the ingredients in some of these products may be a deterring factor.

The shampoos and conditioners, the mousse, elixir, sprays, gel, and more — these can work wonders. Maybe for a day, maybe for a week, maybe for a month. Maybe you’ll find you won’t need to use them as frequently as you thought, or maybe you’re in need of some serious maintenance. Whatever your conditions and circumstances are, there’s a good chance you’ll be able to find a Frizz Ease product which works for you.

Yes, John Frieda’s prices are a tad higher than your average drugstore or supermarket brands. But more often than not, they are totally worth it. And you may even find a product which you will carry from this day forward and make an inseparable part of your routine. You never know.

Also, one last tidbit of information: John Frieda products are counterfeited, a lot. Kao Corp has issued a press release (or consumer release) addressing these counterfeit products, and in the past they have advertised ways of spotting the fakes. Nevertheless, I have a sneaking suspicion that these inauthentic products are getting wider and better circulation around the world. Educate yourself and buy from reputable sources. In doing do you will hopefully avoid any scams and avoid disappointment.

Take good care of your hair, frizz or no frizz. Do your research, know what works for you, but don’t be afraid to take some risks!