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TikTok Beauty Trends 2023 Explained: What To Believe Or Not?

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In the new age of social media, beauty trends and tips are only just a click away. From DIY skincare hacks to makeup routines, influencers and bloggers are flooding our feeds with advice on how to achieve flawless skin and a picture-perfect look. This sounds amazing on paper, but there’s a catch. Just how much of this information can we actually trust? With the rise of fake news and misinformation on our beloved social media platforms, it becomes increasingly difficult to separate facts from fiction when it comes to beauty trends. 

We’ll be taking a look at some of the most popular beauty trends and be giving you the necessary arsenal to determine what’s true, and what’s false. Here is the truth about the trends and hacks that you’ve been scrolling through on your feed. 

Social Media And Beauty

laptop and phone showing a social media page viewing beauty trends

Social Media And Beauty

There’s no doubt social media has completely transformed the beauty industry. It has changed the way we discover and shop for products, and revolutionized the way we engage with beauty products. Platforms such as TikTok and YouTube have become the go-to places for makeup artists, hair stylists and beauty influencers to share their precious beauty trends and tips. These platforms have given rise to a new generation of beauty influencers who have a big impact on the way people follow their beauty routines. 

However, the truth is that not all beauty advice you find on social media is accurate. Some influencers promote false or misleading information in order to sell certain products or gain more followers. It’s because of this reason that you need to be doing your own research. Don’t hesitate to fact-check any beauty tips before implementing them into your personal routines. Another issue with the rise of beauty influencers on social media is that just because they have a large following doesn’t mean the products they’re promoting are effective. In some cases the products they promote are not even safe to use. Let’s go ahead and debunk some of these myths!

Beauty Trends – True Or False

woman applying makeup on her lips - beauty trend

True and false beauty trends on social media

1. Using Lemon Juice To Lighten Your Hair – False

If you choose to follow this beauty trend, what you will find is that it may be effective in lightening your hair, but only slightly. At the end of the day it’s really not worth trying. Lemon juice dries out your hair which causes split ends and breakage. There’s no safer option than going to a professional colorist or using a natural dye to lighten your hair. So while lemon juice may work, the results are so minimal it’s simply not worth the negative side effects.

2. It’s Good To Use Sunscreen Everyday – True

Sunscreen is essential in protecting your skin from ultraviolet (UV) damage. If you wear sunscreen everyday you are protecting your skin from damage. Additionally you’re preventing wrinkles and you are significantly reducing the risk of developing skin cancer. Therefore we suggest using a broad-spectrum sunscreen with an SPF of 30 or higher. 

3. Treating Pimples With Toothpaste – False

This beauty trend is derived from the small truth that toothpaste is effective in drying out pimples. However, it is not very effective in preventing or treating pimples. Toothpaste can actually cause irritation and damage to the skin. It’s better to use a targeted product that is formulated for your specific skin type. 

4. Drinking Water Improves Your Skin’s Appearance – True

woman holding a glass of water

Drinking water improves your skin’s appearance

There has never been a beauty tip that is more true than this! Drinking water and staying hydrated is absolutely essential to maintaining healthy, glowing skin. Our body relies on water for most of its cellular functions and this includes transporting nutrients to the skin. Drinking at least 1.5 liters of water a day will help your skin appear healthier and clear. 

5. Jade Rollers Get Rid of Dark Circles – False

A jade roller is a beauty tool that is shaped much like a paint roller, although slightly smaller and it is used to apply facial massages. While they do feel good on the skin, there’s no scientific evidence that suggests these tools actually alleviate dark circles or puffiness. It’s better to use a formulated eye cream. Ideally, maintaining a healthy sleeping routine is the one of the best ways to alleviate dark circles under your eyes.  

6. Cleansing Your Skin Before Bed Prevents Breakouts – True

Be sure to use products that don’t contain potentially-harmful ingredients such as sulfates, parabens and phthalates. If you go to bed wearing makeup or without cleansing your face, you may clog your facial pores which can lead to acne and other skin conditions. 

Now that we’ve established that not all beauty tips on social media are accurate or helpful. You should always do your own research, but how might you be able to tell the difference between lies and facts? If you find yourself asking this question don’t panic because we have you covered! 

How To Spot Fake/Harmful Beauty Trends On Social Media

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Differentiating true and false beauty trends

There are so many beauty trends floating around on social media! Therefore it does become a challenge to differentiate between the facts and the myths. The following tips should help you establish a reasonable conclusion when it comes to beauty trends. 

1. Look For Credible Sources

If you stumble across a beauty hack or tip and you’re not sure whether it will help you or make things worse, then you should always do some research. You can find out if a particular trend is legit by looking for reviews from credible sources such as dermatologist, beauty experts and estheticians. 

2. Be Wary Of Trends That Look Too Good To Be True

If a particular beauty product or routine promises to completely radicalize your life, it’s mostly likely a lie. These types of myths usually promise groundbreaking results with little to no effort, and like many things in life this is simply not the case. Be extremely wary of products that claim to change your hair or skin with one use, unfortunately these products most likely won’t make any change after one use. 

3. Double Check The Science

Scientific research is the one thing we can rely on, on the internet where myths and facts often become blurred. If you’re unsure about a product or beauty tip, double check the science behind it to see if there is any truth to its claims. If you find there is no science to back up the claims then the product is most likely not worth your time and effort. 

The Risks of Following Social Media Beauty Trends

There are certainly many positive tips, tricks and beauty routines to be discovered on social media. However, following this information blindly is never a wise move. Let’s take a look at some of the risks of using information from social media in your beauty routine. 

1. False Beauty Trends May Damage Your Skin

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False beauty trends may be damaging to your skin

There are many beauty trends on social media that encourage the use of harsh exfoliants or strong acids. These types of products can very easily cause irritation and potentially cause damage to your skin. Be confident in your skin type and ensure you are using products that are specifically formulated for your skin type. This is extremely important to consider if you have dry skin. 

2. False Beauty Trends May Lead To Allergic Reactions

Many beauty tips seem to work on paper, but you should always remember that you have a unique skin type and what works for you, may not work for others. On social media, there are many products that contain potential allergens or irritants and these are not always advertised as clearly as they should be. Using a trendy product without checking if it contains allergens can lead to discomfort, skin irritation and potentially serious health risks. 

3. False Beauty Trends Become Expensive

On social media, people promote many beauty tips that involve using products, which can make it expensive to keep up with these trends. This is particularly true in cases where products promise to perform miracles and upon purchasing them you realize that they actually don’t help at all. You should always consider the cost and decide for yourself if it’s worth the financial investment. 


Social media can be a very effective tool for discovering new beauty tips and trends, but it should always be done underneath a critical eye. With so many false tips being promoted it can be challenging to know what advice to follow. By following the suggestions and tips outlined in this article you are beauty equipped in tackling beauty tips on social media. The most important takeaway is that everyone has different hair and skin types and unique needs. Be sure to use products and tips that are formulated for your specific needs.